Executives in a boardroom reviewing a ski product lineup

Who really owns your gear?

Most of the logos on your skis, jacket and goggles started with someone who loved the mountains. Many of those brands are now owned by big holding groups in Helsinki, Paris, Denver and beyond. Play the games below to see who owns what today. Then make your skis your own.

PowderWraps is independent. Printed and made in Colorado.

Who owns your gear?

Match the brands. Every match shows when it started and who owns it now.

Moves: 00 / 8 matched

    PowderWraps is independent. Printed and made in Colorado.

    Shop PowderWraps

    Facts as of Oct 2026, sources on request. Brand names and logos are trademarks of their owners, shown for identification only; no affiliation implied.

    Now check your closet.

    Who owns your jacket?

    Match the brands to see who owns them now. Most were sold to big groups; a few are still independent.

    Moves: 00 / 12 matched

      Your gear has a parent company. Your skis don't have to. Put your own skin on them.
      PowderWraps is independent. Printed and made in Colorado.

      Shop PowderWraps

      Facts as of Oct 2026, sources on request. Brand names and logos are trademarks of their owners, shown for identification only; no affiliation implied.